HOW TO CHOOSE
THE RIGHT VENTURE
Finding Your Focus: A Guide to Selecting Your Niche
HOW TO CHOOSE
THE RIGHT VENTURE
Finding Your Focus:
A Guide to Selecting Your Niche
When starting a business, one of the first big questions is figuring out your niche. It’s not always easy—I struggled with this at first too. I had several interests and skills to consider, which made it hard to pick just one.
Maybe you’re in the same boat, trying to decide which direction to take. Or perhaps you feel like you don’t have any specific expertise to build on. Don’t worry—this is a common starting point, and there’s a way to work through it!
WHAT YOU WANT
Think about what you really want—what you love doing, the work that excites you, and the kind of life you’d like to create as a business owner.
WHAT THE READERS WANT
You need to think about what products or services people are looking for and are willing to buy.
The key to finding the perfect business is striking a balance between the two.
Let’s explore this further:
How To Decide What YOU Want
MIND MAP SESSION
Write down all the business ideas that come to mind, no matter how simple or complex they are. Don’t worry about whether you have the skills yet—skills can be picked up along the way!
If you’ve noticed anything interesting on social media, online, or in your day-to-day life, add it to the list as well.
START FROM THE END GOAL
Think about what kind of life you want as a business owner.
Where do you want to work?
How many hours a week do you want to dedicate?
Do you want to be active on social media?
Would you prefer working 1:1 with clients?
Do you want to work solo or with a team?
What do you want your daily tasks to look like?
SIMPLIFY YOUR SELECTION
Go through your list and remove anything that doesn’t match the lifestyle you want, based on your answers above. If it won’t give you the life you’re aiming for, it’s not the right fit.
WHAT DRIVES YOU
Look at each idea on your list and imagine running that business. Picture a typical day—what you’d be doing, who you’d be working with, and what challenges might come up. Really think about how it would feel.
If it doesn’t excite you or make you feel motivated, remove it from your list.
If it feels fun, exciting, and motivating, put a star next to it! This could be a sign it’s a good choice for you—even if you're not sure how to start or don't have all the skills yet. You can always learn and figure things out as you go.
YOUR NATURAL TALENTS
What skills or strengths do you already have?
Are you a skilled writer, photographer, or graphic designer? Do you have skills and knowledge in hair and beauty, cooking or graphic design?
Is there something you particularly enjoy?
Mark any items on your list that match your current skills or interests. Recognise what you already know and love will make things easier, but don’t forget:
You can always learn new skills, and as you explore, you’ll find more things you're good at and enjoy. If you feel like you don’t have anything to add yet, don’t stress!
This is just the starting point to help you explore, learn, and create whatever you want in the future!
HOW TO DECIDE WHAT THE READERS WANT
What you want is more important than what the readers want because doing what excites you will always lead you to the right path!
It’s also not always helpful to focus on what your reader needs or wants because how can people know they need or want something if it hasn’t been created yet?
That being said, choosing something that has already been done and proven to work can be easier than trying something new that no one has seen before.
Offering something people already need or want is simpler too because you have an existing market and audience.
Carry on reading to find out how you can come up with business ideas based on what people already need or want:
TRENDING TOPICS ON SOCIAL MEDIA
Take note of the types of posts that are popping up frequently on social media.
What are the main topics people are discussing? What are the influencers and content creators—those who make money by selling products or services—sharing?
If these subjects are already gaining traction, it means there’s an audience out there who would be interested in what you have to offer in that area.
WHAT ARE OTHERS DOING TO SUCCEED
What online courses, products, or services have you seen others advertising?
Take a look at paid ads on social media and see what they’re offering. If they’re running ads consistently, it’s a sign that they’re making money.
This means their approach is working, and you could try something similar.
WHAT HAVE YOU RECENTLY INVESTED IN
What online courses, products, or services have you recently bought or signed up for?
If you needed or wanted it, chances are others do too. This means those types of offers could work well for your own business.
WHAT DO PEOPLE LONG FOR, AND WHAT HOLDS THEM BACK
Consider the type of person you want to help, and identify their biggest life goal.
Do they want to improve their health? Achieve financial freedom? Experience more flexibility in their day-to-day life?
Then, think about what’s holding them back from reaching that goal.
That challenge is the problem you can help them solve. Offering a solution to that problem is a great way to create a meaningful business!
The Key Step to Success
Now that you’ve organised your ideas and looked at your options, it’s time for the most important part—the step that keeps many people from taking action.
If you can push through this, success in business is within your reach.
Embrace Your Choice
Many people get stuck and never start. Success comes from making decisions. The first step is simple:
CHOOSE A TOPIC
Commit to it, learn about it, try it out, and adjust as needed. If it doesn't work or you don't like it, choose something else.
You’re not locked in forever. You can change direction and grow along the way.
In the end, the key to starting a business is just making a decision.
Remember this:
There’s no perfect choice, and you can’t get it wrong.
It’s simply a decision, and whichever one you make will guide you where you need to go.
To learn the lessons you need to learn,
To become the person you're meant to be.
It's all part of the journey, the adventure, the growth. Just choose a direction and move forward!
A new chapter starts with a single choice — Start Here to see how this £5 course can help you get there.
HI I'M EMMA
I help hardworking, passionate women like you start and grow your online business step by step.
When starting a business, one of the first big questions is figuring out your niche. It’s not always easy—I struggled with this at first too. I had several interests and skills to consider, which made it hard to pick just one.
Maybe you’re in the same boat, trying to decide which direction to take. Or perhaps you feel like you don’t have any specific expertise to build on. Don’t worry—this is a common starting point, and there’s a way to work through it!
WHAT YOU WANT
Think about what you really want—what you love doing, the work that excites you, and the kind of life you’d like to create as a business owner.
WHAT THE READERS WANT
You need to think about what products or services people are looking for and are willing to buy.
The key to finding the perfect business is striking a balance between the two.
Let’s explore this further:
How To Decide What YOU Want
MIND MAP SESSION
Write down all the business ideas that come to mind, no matter how simple or complex they are. Don’t worry about whether you have the skills yet—skills can be picked up along the way!
If you’ve noticed anything interesting on social media, online, or in your day-to-day life, add it to the list as well.
START FROM THE END GOAL
Think about what kind of life you want as a business owner.
Where do you want to work?
How many hours a week do you want to dedicate?
Do you want to be active on social media?
Would you prefer working 1:1 with clients?
Do you want to work solo or with a team?
What do you want your daily tasks to look like?
SIMPLIFY YOUR SELECTION
Go through your list and remove anything that doesn’t match the lifestyle you want, based on your answers above. If it won’t give you the life you’re aiming for, it’s not the right fit.
WHAT DRIVES YOU
Look at each idea on your list and imagine running that business. Picture a typical day—what you’d be doing, who you’d be working with, and what challenges might come up. Really think about how it would feel.
If it doesn’t excite you or make you feel motivated, remove it from your list.
If it feels fun, exciting, and motivating, put a star next to it! This could be a sign it’s a good choice for you—even if you're not sure how to start or don't have all the skills yet. You can always learn and figure things out as you go.
YOUR NATURAL TALENTS
What skills or strengths do you already have?
Are you a skilled writer, photographer, or graphic designer? Do you have skills and knowledge in hair and beauty, cooking or graphic design?
Is there something you particularly enjoy?
Mark any items on your list that match your current skills or interests. Recognise what you already know and love will make things easier, but don’t forget:
You can always learn new skills, and as you explore, you’ll find more things you're good at and enjoy. If you feel like you don’t have anything to add yet, don’t stress!
This is just the starting point to help you explore, learn, and create whatever you want in the future!
HOW TO DECIDE WHAT THE READERS WANT
What you want is more important than what the readers want because doing what excites you will always lead you to the right path!
It’s also not always helpful to focus on what your reader needs or wants because how can people know they need or want something if it hasn’t been created yet?
That being said, choosing something that has already been done and proven to work can be easier than trying something new that no one has seen before.
Offering something people already need or want is simpler too because you have an existing market and audience.
Carry on reading to find out how you can come up with business ideas based on what people already need or want:
TRENDING TOPICS ON SOCIAL MEDIA
Take note of the types of posts that are popping up frequently on social media.
What are the main topics people are discussing? What are the influencers and content creators—those who make money by selling products or services—sharing?
If these subjects are already gaining traction, it means there’s an audience out there who would be interested in what you have to offer in that area.
WHAT ARE OTHERS DOING TO SUCCEED
What online courses, products, or services have you seen others advertising?
Take a look at paid ads on social media and see what they’re offering. If they’re running ads consistently, it’s a sign that they’re making money.
This means their approach is working, and you could try something similar.
WHAT HAVE YOU RECENTLY INVESTED IN
What online courses, products, or services have you recently bought or signed up for?
If you needed or wanted it, chances are others do too. This means those types of offers could work well for your own business.
WHAT DO PEOPLE LONG FOR, AND WHAT HOLDS THM BACK
Consider the type of person you want to help, and identify their biggest life goal.
Do they want to improve their health? Achieve financial freedom? Experience more flexibility in their day-to-day life?
Then, think about what’s holding them back from reaching that goal.
That challenge is the problem you can help them solve. Offering a solution to that problem is a great way to create a meaningful business!
The Key Step to Success
Now that you’ve organised your ideas and looked at your options, it’s time for the most important part—the step that keeps many people from taking action.
If you can push through this, success in business is within your reach.
Embrace Your Choice
Many people get stuck and never start. Success comes from making decisions. The first step is simple:
CHOOSE A TOPIC
Commit to it, learn about it, try it out, and adjust as needed. If it doesn't work or you don't like it, choose something else.
You’re not locked in forever. You can change direction and grow along the way.
In the end, the key to starting a business is just making a decision.
Remember this:
There’s no perfect choice, and you can’t get it wrong.
It’s simply a decision, and whichever one you make will guide you where you need to go.
To learn the lessons you need to learn,
To become the person you're meant to be.
It's all part of the journey, the adventure, the growth. Just choose a direction and move forward!
A new chapter starts with a single choice — Start Here to see how this £5 course can help you get there.
HI I'M EMMA
I help hardworking, passionate
women like you start and grow
your online business step by step.
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