How To Build A Brand

So, you want to build a brand? Awesome! Whether you're starting a business, launching a blog, or becoming the next Instagram sensation, branding is essential. It’s what makes you stand out from the crowd, like the one person at a party wearing a unicorn onesie (and owning it). But, if you're not sure where to start, don't worry—I've got your back.


Let’s cover the basics of branding, keeping it simple so you can stay excited and not overwhelmed. Want more juicy details? I’ll point you to the good stuff as we go. Let’s dive in!

Step 1: Know Who You Are (And What You Want to Be Known For)

Before you can create a brand, you need to figure out exactly what you stand for. It’s like deciding what flavor ice cream you want to be. Are you classic vanilla, reliable and timeless? Or are you something wild like caramel-pretzel with chocolate chunks?

Ask yourself:

  • What values do you want your brand to reflect?
  • Who’s your target audience? (Who are you trying to impress at this branding party?)
  • What makes you different from your competition?

Once you’ve nailed down who you are and what you stand for, everything else becomes easier. But remember: if your brand were a person, it should be someone you'd want to hang out with. Keep it authentic!

Step 2: Your Brand Name and Tagline

Now that you’ve got a sense of your brand’s personality, it’s time to pick a name and a snappy tagline. Your brand name should be easy to remember, relevant to what you do, and, if possible, not already taken on every social media platform.


Think about it: Nike wouldn’t be Nike if they had to settle for "ShoeCompany93" on Instagram. So make sure your name is unique and memorable. Once you have that, come up with a catchy tagline—a short, punchy statement that sums up what you’re all about. Think of it like your brand’s elevator pitch.


If you're stuck on names, give this Business Name Generator tool a try. It’s a fun, easy way to get those creative juices flowing and help you land on the perfect brand name .

Step 3: Create Your Visual Identity (Make Your Brand Look Good)

Okay, time to make your brand look like a brand. This is where you get to pick your colors, fonts, logo, and overall aesthetic. It’s like dressing your brand for its first day at school. You want it to be stylish, confident, and most importantly, recognisable.


When picking colors, think about the mood you want to convey. Bright and bold colors scream “fun!” while neutral tones are more professional and elegant. Fonts matter too! Don’t choose Comic Sans unless you want people to question your judgment. Choose something clean and easy to read.


Your logo is another key element. This is your brand’s face, so you want it to be simple, memorable, and relevant. If you’re not a design pro, don’t worry! You can either use free tools like Canva or hire a designer through a service like Fiverr.


Need more on visual identity? This Complete Branding Design Toolkit has everything you need to get your brand looking sharp and professional.

Step 4: Consistency Is Key

You’ve nailed your name, logo, and color scheme—great! Now comes the hard part: staying consistent. Branding is all about repetition. You want people to see your colors, logo, and tone of voice and instantly recognise it as YOU. So, once you’ve picked your visual and verbal identity, stick with it. Don’t switch up your fonts every month or start using random colors that don’t match your brand.


The same goes for how you communicate. Whether you’re writing Instagram captions or sending newsletters, keep your tone of voice consistent. If your brand is fun and quirky, don’t suddenly switch to corporate-speak. Consistency builds trust, and trust is what keeps people coming back.


Want more tips on keeping your brand consistent? Click here for my free "How To Build A Brand Ebook", where I break down all the little ways you can stay on-brand without driving yourself crazy.

Step 5: Engage with Your Audience (Be Social, Not a Robot)

A brand isn’t just a logo—it’s a conversation. Your brand lives in the way you interact with your audience, whether that’s on social media, in blog comments, or through email marketing. Be authentic, responsive, and—most importantly—human. People like connecting with real people, not faceless corporations.


Reply to comments, ask questions, share user-generated content, and show some personality! This is how you build a loyal following. And hey, if you’re struggling with social media engagement, check out this Social Media Planner. It’s packed with tips on how to grow your audience and stay connected without spending all day on Instagram.

Step 6: Build Your Brand's Voice (And Be Heard)

Now that your brand looks good, sounds good, and is interacting with people, it’s time to fine-tune your brand’s voice. Your voice is how you communicate with the world. It should reflect your brand’s personality. Are you funny? Serious? Informative? Laid-back?


A solid brand voice helps your content stay consistent across all platforms—from your blog to your Instagram posts to your email newsletters. Imagine if Coca-Cola suddenly started using grumpy, sarcastic captions. It would be jarring, right? Same with your brand. Keep the vibe consistent, so your audience knows exactly what to expect from you.

Step 7: Start Promoting (Tell People About Your Awesome Brand!)

Last but definitely not least, it’s time to shout about your brand from the rooftops (or at least post about it online). Now that your brand identity is solid, get out there and promote it. Share your story, your products, or your content with the world!


You can use social media, email marketing, SEO strategies, and even good ol’ word of mouth. The key here is to be consistent (remember step 4?), stay active, and most of all—don’t be afraid to self-promote. If you don’t believe in your brand, why should anyone else?

Final Thoughts: Brand Building Takes Time (But You’ve Got This!)

Building a brand doesn’t happen overnight, but with some patience and a plan, you can create something that truly resonates with your audience. Just remember to stay true to yourself and have fun with the process. After all, your brand is an extension of YOU, and it should reflect all the awesomeness you bring to the table.


So, whether you’re just getting started or looking to refine your existing brand, follow these steps, stay consistent, and keep pushing forward. And if you want to dive deeper, don’t forget to check out those handy links throughout the post!


Now go out there and build that unforgettable brand!